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Misti Morningstar, Jury Council for Telly Awards 2019

02/13/2019

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Changing up the Logo Brand and it’s COLOR

04/13/2017

Back in the day, we used to create a brand (or logo), and then subsequently create the ‘book of standards’ or ‘usage guidelines’ for advertising the brand in the marketplace.

For example, some of these guidelines used to be:

Bad Logo Usage

  1. Never Stray from the Color Palette

Improper Design Usage

  1. Never Switch the Colors
  2. Never Use the Design on Similarly Colored Backgrounds
  3. Never Rearrange Elements of the Design

Believe me, over the years we did hundreds of logos like this and we would cringe and want to pull our hair out every time a company veered from the guidelines. We would vent to our associates for hours. We were mortified. How could they do such a thing?

Well… that was then.

These days we are seeing a very different mind-set.

I am a member, and take part as a judge, for the International Academy of Visual Arts. And over the course of the past five years or so, I’ve started seeing a new trend amongst the top brands.

What we used to pull our hair out over is now a new growing trend. Changing up the brand and it’s COLOR!

Now, don’t get me wrong…I’m not talking about a doing a major overhaul here. But just simply changing the color of your current logo or adopting a temporary accent for an event. Maybe your company is growing and you have new divisions. Possibly you have multiple products and they deserve to be differentiated. Perhaps you have an upcoming event or holiday you wish to highlight. Whatever it is, do it. Don’t get hung up on the dreaded past guidelines.

Look at the success of some the biggest brand names out there. For example, Google. Google periodically changes their logo on their home page with artistic versions of their logo. ‘Google Doodle’. A Google Doodle is a special, temporary alteration of the logo on Google’s homepage that is intended to celebrate holidays, events, achievements and people! They’re works of art and some of them are absolutely beautiful.

The company states that it has become such a success that anyone can now suggest and submit ideas for Google Doodles. What a great way to get consumers to interact with you!

Coca Cola, McDonald’s, Starbucks, Disney, and even Apple are doing the same.

Color evokes emotion. And everyone responds differently to color. Therefore you get multiple reactions. So if you’re touching more bases with color, it only makes sense that MORE people are going to be attracted to your brand. It’s subconscious to the person viewing your brand, and they are attracted to it for whatever reason! Maybe they LOVE PINK! And suddenly they see McDonald’s serving coffee in a cup with a new pink logo. You know what? That person is more likely to buy it. But someone else may LOVE PURPLE and be more apt to buyMcDonald’s coffee in a cup, with the new purple logo, the following month. Alternating color appeals to a broader audience.

 

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Look at what Coca Cola did simply by adding people’s names to their cans. They made it personal. People love it!

As you can see, big brands are realizing this benefit and doing it more and more. Why stay stuck in the dark ages when your business can reap more profit.

So I say, “Color it up… and you’ll soon see your business take off and your bank account too!!”

 

Misti Morningstar

President, Morningstar Design Inc.

member International Academy of Visual Arts

twice awarded as one of Maryland’s top 100 MBE Businesses

All logos are the copyrighted property of their respectful owners.

Max gets his Aviator Wings : Ft. Rucker

09/21/2016

It was Max’s dream to fly helicopters. After nearly 2 years of intense flight training at Ft. Rucker, AL, Max has completed and received his Army Aviator Wings! He is assigned to fly a Blackhawk.

Becoming an Army Aviator is no easy task.  These men and women are among an elite few.  Pilots make up only a small portion of the military.  Their training is difficult, taxing, and time consuming.  Max spent many hours studying and preparing for his flights and he worked hard and did so with a smile on his face every single day.

You worked hard and achieved your goal. Your friends and family are very proud! Congratulations 1LT Max.

©copyright 2016 Misti Morningstar Photography

Megan’s Baby Bump

09/19/2016

Megan and Tyler were totally open with some of my wild ideas on this photo shoot. And the photos turned out to be so cool! I love shooting out-of-the-box photos. They’re uncommon, fun to do, and they ended up with lots of great memories. A beautiful setting to complement a beautiful couple. I love these two!

 

copyright © 2016 all rights reserved. Misti Morningstar

 

 

 

Danielle & Jonathan : Harpers Ferry Fall Engagement Session

02/08/2016

Harpers Ferry, WV is rich is history, architecture, and nature. It was the perfect location for Jonathan to ask Danielle to be his wife, so they decided they’d also like it to be the setting for their engagement session. This sexy little couple will be tying the knot this spring at the Links in Gettysburg, PA. While we are waiting for the big day… here is a glimpse of their beautiful engagement session!

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Kristy & Eriks : Fall Engagement Session

11/18/2015

When Kristy and Eriks told me that they loved artistic and edgy photography. That was music to my ears since that is one of my specialties. We’re already thinking up some radical ideas for their forthcoming wedding in the spring. Here is a sampling of their whimsical engagement session, complete with a few little goat onlookers!

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mistimorningstar.com

 

Allison & Nick : Private Residence Wedding Parkton, MD

10/22/2015

Alli and Nick first met when Alli’s older sister, Suzanne, started dating Nick’s best friend, Jason. Alli was only 14 and Nick was 23. Flash forward to Suzanne and Jason’s wedding at the Antrim three years later. As her sister’s party continued late into the night, Alli developed a crush on Nick, and he got teased by all of his buddies. But he took it in stride, and the running joke became, “I’m just waiting until she turns 18.” And Nick was patient, very patient. Alli went off to college in Virginia, and Nick decided to go back to school to study respiratory therapy. Whenever Alli came back to Maryland to visit her family, Nick “happened” to be there as well. After lots of late-night talks and long-distance chats, Alli finally agreed to go out on a date with him!

Over Memorial Day weekend the following year, while at his parent’s house, Nick popped the question to a very unsuspecting Alli. They immediately knew the wedding had to include the people who introduced them almost 10 years earlier, Alli’s older sister and her now-husband, Jason. And while they were at it, why not have the wedding at her sister’s beautiful home on a horse farm in Baltimore County?

Alli knew she wanted a fall wedding, and a rustic theme to go with the scenery. Burlap, lace, and natural wood elements were on display in all aspects of the wedding. Nick made cornhole boards for guests to play, and games continued into the reception. They wanted the food to reflect their personalities as well, and because of their opposite work schedules, breakfast is a meal they share frequently. So, having breakfast for dinner was a no-brainer. Besides, who doesn’t love breakfast?! Their Fall wedding day was absolutely perfect and here is a sneak peek of our favorite shots.

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